At Tuteria, we’re driven by a mission to make quality personalized education accessible to everyone. We help learners connect with the best teachers and educational content, while also empowering people to earn income by teaching what they love.
Though we’ve had some early successes, we believe we can transform the way millions of people teach, learn and access education in Africa and beyond – and that we will achieve this by working with talented people who want to make a change in education and giving them space, resources and support to do the best work of their lives.
About the Digital Marketing Manager Role
Tuteria is looking for a growth marketing genius to help lead growth, and execute programs that optimize our revenue funnels. You’ll be expected to have deep digital marketing expertise across paid and unpaid channels, tools, and ad technologies, and have a track record of driving continuous, exponential growth through innovative campaigns, strategies, and hacks.
As the Digital Marketing Manager at Tuteria, you’ll be responsible for leading campaigns end-to-end — from conception to research, defining objectives, execution, tracking, analytics and reporting. You’ll lead customer acquisition and retention efforts across the business, including social media, search engines, content, email, etc; while testing out new, unconventional ways to grow Tuteria’s bottom line.
You’ll work with the CEO and other teams to set ambitious growth goals in line with the company’s financial goals, and then go all out to make them happen. In addition to having stellar digital marketing expertise, you’ll bring creative thinking to all campaign planning and a high entrepreneurial spirit by taking ownership of Tuteria’s continued revenue growth.
Our team is small but highly effective, so your voice will be heard and your ideas will make meaningful contributions to the business.
This is a full-time role based in Tuteria’s office in Gbagada, Lagos, Nigeria.
What you’ll be doing
You will develop strategic customer acquisition and retention plans to drive growth and maximize immediate and long-term ROI.
execute marketing and re-marketing campaigns across various traction channels like search engines, social media, affiliates, referrals, emails, SMS, etc.
develop, monitor, analyze and report on KPIs to ensure marketing initiatives are driving profitable outcomes.
segment and interact with customers, study trends and analytical data to deepen our understanding of our customers.
experiment with new, creative and unconventional ways to acquire and retain customers, and properly document learnings.
collaborate with product and customer service teams to optimize all revenue funnels end-to-end including landing pages, tools, forms, communication channels, and sequence, etc., in order to improve overall conversion rates.
work with the product team to incorporate growth, distribution, tracking, SEO and conversion strategies into every product.
use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns.
What it’ll take to succeed
are passionate about helping people discover and use our range of educational products.
have experience building and executing a comprehensive digital marketing strategy from the ground up which have led to significant growth in revenues.
understand Nigerian customer psychology in general, and how to craft compelling marketing offers.
are very data-driven and great with numbers. Able to spot trends and tell stories using data.
are organized, gritty and have a track record for driving change and impact in a fluid, unstructured working environment.
have a growth-mindset, empathetic yet ambitious and relentless in your pursuit of goals.
act fast and achieve quick, short-term results without compromising long-term outcomes.
You should have:
3+ years of direct, growth-focused experience in a digital marketing role.
working knowledge of tracking and analytics tools like Google Analytics, Facebook Analytics, KPI Dashboards, etc.
deep knowledge of ad placement tools and optimization strategies.
great salesmanship – you’re a natural at selling your ideas and getting people’s buy-in. You know how to sell anything.
outstanding communication and presentation skills, with good mastery of spreadsheets.
While this isn’t required, it’ll be a plus if you have:
certification in any of Digital marketing, Search Engine Optimization or Inbound Marketing
worked in a high-growth, post-investment tech start-up.
experience making anything go viral in Nigeria’s internet space.
created or co-founded a startup before.
What we offer:
At Tuteria, we believe people who do great work deserve great support. Here are some of the benefits of joining our team:
₦150,000 monthly salary
Comprehensive medical insurance
Annual learning development stipend
10 days of paid leave excluding public holidays
Up to 12 weeks of paid maternity/paternity leave
Company pension contribution
Housing/relocation assistance if needed
Stock options for exceptional teammates